I see what you did there with the slash in your heading–Post50, as in after 50. And that dear Huff/Post50 is where I begin my letter to you. See, I’m writing this to you out of frustration.
I’ve clicked on the /Post50 section of your site several times now and with each and every instance I do, I am left scratching my head and wondering if you just decided you didn’t really care about the section and let the 20-somethings run it, and being young, they don’t understand that being just past 50 is not the same as being say, 65–where most of the articles skew. To quote a dear friend, “Thinking that at 23 you understand what it is to be 52 is like thinking you know 23 when you are 10.”
Or maybe you’re letting the college interns mess around there and since they’re interns they can be forgiven since they aren’t being paid–and they’re younger than the 20-somethings.
But honestly, what age group do you think your /Post50 section attracts as readers, because I am 51, about to be 52 in a few months, and I can say with a great deal of certainty, nay positivity, it is not aimed at me. My friends and husband all agree, there’s nothing here for us. And that’s okay. So why the catch-all /Post50 heading?
It’s like AARP now including anyone over 50 into their fold. What happened to the American Association of Retired Persons actually representing just retired persons? Retired means senior citizens, senior citizens mean people aged 65 in this country, you know, the people collecting their Social Security and Medicare benefits because well, they paid into those programs all their working lives.
Just a personal aside here, seeing the unending stream of Fidelity Investments retirement ads on the /Post50 section doesn’t add to my overall je ne sais quoi, state of mind call it. See, Fidelity was my husband’s former employer. Just as he finished six months of chemotherapy, a desperate attempt to stave off his aggressive form of Multiple Sclerosis, while working the entire time, they called him in and said, “Hey, we noticed you aren’t keeping up with your peers, so either sell $10 million in assets each month for the next three months, which we realize no one has ever done before or go on probation–OR here, sign this paper, promise not to sue us and bye-bye.” We could have been salting away money in a Fidelity retirement account, like the fancy ads say, but they let him go for not “keeping up with his peers”–who weren’t on chemotherapy and fighting MS. Obviously, they’re a sore spot for me.
But back to why you are labeling yourself a post-50 section when all I see when I go there are articles that do not pertain to my age or anything to do with what it means to be a 50-something. Let me show you what I mean. Let’s click through the section, let’s start with this article:
Here we go, oh , but the article starts out with a man who is 62 years old and was able to take early Social Security benefits.
And damn, right there on the right of my screen another Fidelity banner ad, this time for the Roth IRA. A “planning your retirement” ad right next to the posting about long term unemployment not getting any better. Ah, the irony.
Oh wait, got taken to HuffPost Healthy Living section, back to /Post50, back arrow, click. Arrgh, Fidelity Investments ad again. You’d think Fidelity would realize we aren’t making what we did 10 years ago. It all went, poof!
Let’s scroll down to the featured bloggers to see what’s here. Oh, there’s Arianna herself, founder of Huffington Post. Okay. Click. Again, not in the /Post50 section but taken to The Third Metric.
Hmm, scroll up and let’s click the main heading. Okay, sub-headings are:
- Retire Overseas
- Featured Fiction
Hmm, Reinvention may be worth a look-see, but you know I did spend a lot of hard work, time and money on a Master’s degree from a good school, that should still count for something. Maybe not.
Retirement, nope, as that ain’t happening no matter how many Fidelity ads you show me.
Parenting. Still the same as when I was 49, nothing has changed by aging a few years.
Health, better than ever, thank you. I’m vegan, I run 5 and 10 k races, do yoga and hit the gym.
Love, still married to the man I love, my husband, for almost 22 years now.
Retire Overseas? Again with the retire business, and overseas no less. May be cheaper in the long run, but first things first.
And what’s this? Featured Fiction? All right, let’s go there. Click.
Not sure what this is, fiction written by people /Post50 or fiction about people /Post50–there’s nothing to describe this subsection when I get there, no tagline, nothing to engage me or tell me what this is all about.
But guess what? I know what Fidelity wants me to do here because their ad is right there telling me; they want me to rollover my non-existent 401(k).
You see what I’m saying here Huff/Post50, you are suffering from laziness. Just sticking up the number 50 into a website section isn’t going to attract our demographic. And doing things like posting articles about “binge drinking after 50″ then going to the original posting site and finding the article was written for those older than 65 is disingenuous and rather shiftless.
I know it’s not just you, Huffington Post, you just seem to be the latest tabula rasa; it’s a typical mindset out there in internet land and beyond. You are just imitating what’s out there.
But if your new owners, AOL, ever want to make any money they might very well consider actually producing something worthy of reading or viewing, something unique that will attract people my age. With a 43 year old CEO, and former Google guy, one would think brilliant ideas would be falling off of him in droves; not ideas like blaming Obamacare and distressed babies for cutting retirement benefits, but good ideas that could actually make AOL some money. Imagine.
Maybe AOL will figure out that creating original and engaging content, and not just relying on subscription revenues (who still uses AOL anyway?) will produce new revenue streams. You are an American multinational MASS MEDIA corporation. Look at Amazon, Netflix and Hulu; look at the former Huffington Post–loads of original content.
You want traffic? Give us something more than a number and woeful content.